Marketing

We live in a connection economy, where trust and attention are both scarce and sought after. “Going viral” is today’s equivalent of striking gold, and tips for how to do it are heralded by clickbait promises such as, “Blog Post Formula That Will Guarantee Your Post Goes Viral”; “The 10 Keywords That Will Make Your Tweets Go Viral”; or The 5-Step Program to Going Viral on YouTube”. With articles like these becoming ubiquitous, it’s not at all surprising that otherwise rational people who aren’t … Read more about There Is No “Go Viral” Button

Are you old enough to remember when E.T. came out? It was 1982. I was on my first trip to New York City. If that wasn't exciting enough, I had just been named a buyer for a department store (the youngest buyer in its 100-year history), and this was my first buying trip -- a trip packed with whirlwind meetings, fashion shows, spending hundreds of thousands of dollars (without opening my wallet) and fancy NYC restaurants. But it was a random moment on an escalator in Macy’s Department Store that … Read more about What Customers REALLY Want (It’s Not Your Product)