Brands

When a company makes you feel that you do, in fact, matter to them and that your issues are their issues, you feel valued. It’s as if you are their biggest client or customer. It’s hard for most large companies to treat customers and clients as though they’re VIPs and make them feel valued, but the great ones find a way. Here’s an example of one that did. We decided to purchase a mattress from Tuft and Needle. I had high expectations, both of the company that was disrupting the mattress … Read more about A Tuft Story

“We’re not in Kansas anymore.” ~Dorothy, “The Wizard of Oz” No, we’re not here to talk about that Oz, but the Oz in question can produce results as “magical” as the fabled wonderful wizard (if not more so). For one of my clients, meeting this particular Oz was the equivalent of going from that dusty, quiet town in Kansas to the fantastic, technicolor world somewhere over the rainbow. Yesterday on a call for one of my brands, someone made the joke that most people in business believe you’ve … Read more about How to Get to Oz: Uncovering the Magic That Will Get Your Brand Noticed