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Get Your Brand Noticed

Brands

How to Get to Oz: Uncovering the Magic That Will Get Your Brand Noticed

“We’re not in Kansas anymore.” ~Dorothy, “The Wizard of Oz” No, we’re not here to talk about that Oz, but the Oz in question can produce results as “magical” as the fabled wonderful wizard (if not more so). For one of my clients, meeting this particular Oz was the equivalent of going from that dusty, quiet town in Kansas to the fantastic, technicolor world somewhere over the rainbow. Yesterday on a call for one of my brands, someone made the joke that most people in business believe you’ve … Read more about How to Get to Oz: Uncovering the Magic That Will Get Your Brand Noticed

Success

If You Want to Be a Dominant Player, You Need to Dress the Part

This week was the 2015 Milken Global Conference, which brings together over 3,500 of the world’s most exceptional business leaders, philanthropists, journalists, scientists and scholars. I've attended it many times over the years and it’s been nothing short of transformational for me and my business. We’ll get into that in a future post, but for now there’s something else I feel needs addressing -- something that affects each and every person who wants to create a brand that dominates. If you … Read more about If You Want to Be a Dominant Player, You Need to Dress the Part

You're Only as Good as the Company You Keep

Success

You’re Only As Great As the Company You Keep

Today, while searching for a legal document in a decade-old file, I came upon a letter that was so devastating when I received it that, reading it today, I still felt tiny pangs of the hurt and anger I felt the day I read it years ago. Why didn't I walk away sooner from that dysfunctional business partnership and the individuals who ended up being toxic to me? God, the precious time I wasted dealing with it, discussing possible outcomes or resolutions, rehashing the events and negative … Read more about You’re Only As Great As the Company You Keep

Marketing

What Customers REALLY Want (It’s Not Your Product)

Are you old enough to remember when E.T. came out? It was 1982. I was on my first trip to New York City. If that wasn't exciting enough, I had just been named a buyer for a department store (the youngest buyer in its 100-year history), and this was my first buying trip -- a trip packed with whirlwind meetings, fashion shows, spending hundreds of thousands of dollars (without opening my wallet) and fancy NYC restaurants. But it was a random moment on an escalator in Macy’s Department Store that … Read more about What Customers REALLY Want (It’s Not Your Product)